Lavika Trikha is a strategic digital marketer with over three years of experience specializing in lead generation for both B2B and B2C sectors. They currently serve as a Senior Analyst in Paid Search at dentsu, having previously held roles as a PPC Executive at Unyscape, Digital Marketer at Lord Of Events, and SEO Trainee at Ethereal IT Solutions Private Limited. Lavika has demonstrated expertise in managing and optimizing various advertising platforms, data analysis, and campaign innovation, driving impactful results and enhancing brand visibility. They hold a Bachelor of Science degree from CCS University and are pursuing further education in PCM at Dayawati Modi Academy.
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