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Laura Álvarez Rodríguez is a Paid Media Operations Director with extensive experience in digital media planning. They began their career in journalism before transitioning to digital media at Havas Media Group in 2017. Later, they served as an Account Manager at Seedtag, where they supported the Spanish market by managing direct and programmatic campaigns. From 2021 to 2025, Laura held various roles at dentsu, including Paid Media Operations Director, overseeing a range of paid media strategies and operations. They earned a degree in Journalism from Universidad Complutense de Madrid and studied Community Management at Universidad Nacional de Educación a Distancia.