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Christina Andrikopoulou is a skilled digital marketing professional with extensive experience in managing and executing digital campaigns across various industries. Currently serving as a Digital Campaign Manager at dentsu since April 2021, Christina leads full-funnel digital campaigns for Microsoft, utilizing TTD DSP to analyze user behavior and optimize media budget allocations. Previous roles include performance marketing for JACOBS DOUWE EGBERTS, where Christina managed the Affiliate Marketing Program in the UK and developed partnerships to enhance channel performance. Early experience includes positions at Philips, HEINEKEN, and Makro Cash and Carry, encompassing sales marketing, eCommerce, and foundational marketing skills. Christina holds a Master’s Degree in Marketing from Erasmus School of Economics and a Bachelor's Degree in Business Administration and Management from the University of Patras.