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Sam Swenson is a Principal UX Writer at Dell Digital Design, specializing in content design and strategy. With a Bachelor of Arts in English from the University of Minnesota-Morris, Sam has held various roles in the field, including Senior UX Writer at Dell Technologies and UX Writer at Smartsheet, where they optimized content for a successful IPO. Prior to these positions, Sam worked as a Freelance Copywriter and held senior roles at companies such as HTC and Best Buy, where they directed messaging for large-scale campaigns. They currently mentor a team of UX writers and lead company-wide content initiatives while implementing best practices for user experience.