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Peter Crotty is an EMEA Director of Strategic Partnerships & Business Development at Dell Technologies. With over 30 years of experience in sales and marketing, they have a proven track record of driving business growth in complex environments. Previously, Peter held leadership roles at Dell EMC, Experian Marketing Services, and Dialogue Marketing Communications, among others. They have demonstrated a strong ability to bring together sales, marketing, operations, and external partners to achieve common goals, all while leveraging their entrepreneurial background to simplify complex challenges.