Chris Peduto currently serves as the Ecommerce Director for UGG EMEA at Deckers Brands, a position held since November 2025. Prior to this role, Chris held various positions at ASOS.com from April 2012 to October 2025, including Head of Partnership Management, where responsibilities included overseeing the ASOS Partner Fulfilment Programme and managing strategic brand partnerships, as well as serving as Head of Sportswear, Head of Merchandising, and Senior Merchandiser. Earlier career experience includes working as a Merchandiser at Arcadia Group Ltd from September 2003 to March 2012.
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