Charissa Lim serves as Vice President at DBS Bank since December 2022, focusing on data analytics to enhance customer engagement and optimize campaign strategies. Previously, Charissa held the role of Vice President, Regional Head of Retail Pricing and Data Analytics at Lazada, leading data management across Southeast Asia and developing competitive pricing strategies. Earlier experience includes serving as a Digital Business Integration Consultant at Accenture, where Charissa contributed to a digital transformation project and executed marketing initiatives that generated significant incremental sales. Additionally, Charissa worked as Manager of Business Science at MediaCom, improving ROI for major clients, and began a career in the Ministry of Home Affairs Singapore, streamlining operational models for policy challenges. Charissa holds a Master of Science in Business Analytics and a Bachelor of Science in Applied Mathematics from the National University of Singapore.
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