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Alphae Chen

Head of Group Strategic Marketing and Communications

Alphae Chen is currently the Head of Group Strategic Marketing and Communications at DBS Bank, where they lead media relations, crisis management, corporate branding, and CSR initiatives for operations in Hong Kong and Mainland China. Prior to this role, Alphae held several positions at Citigate Dewe Rogerson from 2014 to 2018, including Managing Director and Head of China, and worked at Ogilvy Public Relations Worldwide as a Senior Consultant from 2000 to 2006. They began their career at Citi China in corporate affairs from 2006 to 2010. Alphae is pursuing a Bachelor's degree majoring in English with a minor in Law at Sun Yat-sen University.

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Hong Kong, Hong Kong

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