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Peter Pinfold is the Co-Founder and CGO of Darabase, where they are building the world's first rights-backed augmented reality media network to monetize real-world spaces. With over 20 years of experience in brand strategy and marketing, Peter has previously co-founded multiple ventures, including MobileXCo and Gerrard Station. They have held key positions at major companies like Unilever and Pfizer, where they drove brand growth and strategy. Peter also serves as an advisor and fractional CMO, leveraging their expertise to connect real estate, advertising, and emerging technology. Currently, Peter is involved in academic mentorship at York University and continues to explore innovative solutions in the spatial advertising landscape.