Humberto Lira is an accomplished Senior Regional Sales Manager at Cummins Power Generation, overseeing Datacenter Energy Solutions for the LATAM region since December 2021. With a significant tenure at Cummins Inc. from 2011 to 2018, Humberto held roles including Lider de Ventas LAO, responsible for sales of G Drives engines and industrial alternators in Latin America, and Gerente de Ventas for Mexico and Central America, focusing on the commercial area. Humberto's career also includes a role as Black Belt at Cummins Power Generation, where nine Six Sigma projects were completed. Earlier experience includes serving as Production Coordinator at Newage Mexico from 2001 to 2003. Educational qualifications feature an MBA in Marketing from Universidad Tecmilenio, a Digital Marketing Strategies certificate from Northwestern University - Kellogg School of Management, and a Design Thinking certification from UC Berkeley Extension, among others.
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