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Boris Reyes Cisneros is a seasoned Country Manager and Business AI Strategist with over 25 years of experience in ICT multinational companies. They have held key positions at organizations such as Italtel, IBM, and Cisco Systems, demonstrating effective leadership and a strong commitment to creating sustainable business value. Currently serving as the Country Manager at Cuemby since 2024, Boris continues to shape the landscape of generative AI and cloud optimization. Their educational background includes programs at Northwestern University's Kellogg School of Management and ongoing studies at Tecnológico de Monterrey, University of California, Berkeley, and Escuela Politécnica Nacional.