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Bethan Whaley currently serves as a Director at Crowd DNA since November 2022. Prior to this role, Whaley was a Senior Associate Director at Nature from May 2017 to June 2022, where responsibilities included shaping brand and marketing strategies for top Australian organizations, mentoring team members, and driving business development. Experience also includes positions as Associate Director and Consultant at the University of Melbourne, where Whaley guest lectured on advanced topics in brand and market research. Additional consultancy experience with Forethought Research and a background in business analysis and market research further underscore a strong expertise in brand strategy and customer experience. Whaley holds multiple degrees from the University of Melbourne and The University of Queensland.