Ashwin Khanchandani is an experienced media investment leader currently serving as SVP Media Investment for BMW/MINI at Critical Mass since January 2024. Prior to this role, Ashwin held key positions at OMD USA from July 2019 to January 2024, including Head of Activation and Managing Director for Data, Digital and Technology, where responsibilities included leading McDonald's global data, digital, and technology strategies. Additional roles at OMD USA encompassed overseeing national investments for McDonald's USA and managing integrated investment strategies for Nissan USA. Ashwin's career began at Resolution Media, where roles included Digital Activation Lead and Group Director, and earlier experience at OMD UK involved leading search and social advertising strategies across Europe. Ashwin holds a Bachelor of Science degree in Computer Science from the University of Southampton.
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