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Dia Hassan is currently a Partner and Chief Commercial Officer at Create Group and serves as Managing Partner at Create Production, both roles held since 2017. Prior to this, Dia was the Unit Head of Sales at National Health Insurance - Daman from 2006 to 2017, where they established and managed Daman's first Sales Agency Channel. Additionally, Dia was the Lead Vocalist and Guitarist for Juliana Down from 2001 to 2015.