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Jose Ricardo Aguilar Garcia is an experienced professional with a strong background in usability, accessibility, and conversion optimization. Currently serving as Program Manager and UX Design Manager at Coppel since October 2018, Jose Ricardo has previously held roles including Conversion Rate Optimization Lead and eMarketing Strategy Specialist at ClickBalance. Prior positions include Sales Manager at Le Creuset and various sales and marketing consulting roles at Homex. Jose Ricardo's educational credentials include a Master's degree in Electronic Commerce from Tecnológico de Monterrey and a Bachelor's degree in Business Administration and Management from Universidad TecMilenio. Additionally, Jose Ricardo completed a Digital Communication and Social Media Marketing diploma at Tecnológico de Monterrey in 2019.