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Wendy Lim is a seasoned leader in commercial and sales excellence, currently serving as the GEM SFE Director at Convatec. With extensive experience in consumer goods and medical device sales, Wendy has successfully driven sales strategies and execution across various organizations including Terumo Blood and Cell Technologies and Johnson & Johnson Vision. Over the past decade, Wendy has focused on enabling sales teams to achieve exceptional performance through targeted strategies, stakeholder management, and innovative training methodologies. Wendy holds a Bachelor of Business Administration from the National University of Singapore.