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Caitlin McCulloch is an accomplished marketing executive with extensive experience in demand generation and growth marketing. Currently serving as VP of Performance & Growth Marketing at Contentful since May 2023, Caitlin previously held the role of VP of Global Demand Generation and Senior Director of Demand Generation at Braze from July 2019 to April 2023. Prior to that, Caitlin was the Head of Marketing & Strategy for Advertising at Bazaarvoice, overseeing marketing efforts for advertising solutions. Caitlin’s earlier career includes a significant tenure at Social Media Today, LLC, where responsibilities encompassed directing marketing and events, managing client relationships, and pioneering influencer marketing initiatives. Caitlin earned a BS in Business Management from Bucknell University in 2008.