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Joe Viña, CMP, CDS, is currently the Senior Vice President and Managing Director, International at ConferenceDirect®, where they leverage over 30 years of hospitality experience to build the company's brand across Latin America, Europe, the Middle East, Africa, and Asia Pacific regions. They have a proven track record of success, consistently ranking among the top 10% of producers, even during challenging times. Joe has also held leadership positions with esteemed companies such as Marriott International, Hyatt Hotels Corporation, and Starwood Hotels & Resorts. In addition, they serve as a facilitator and instructor in hospitality management at multiple universities.