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Dawn D. Rockas, MBA, is a seasoned Sales and Account Strategist with over 25 years of experience in the meetings, events, and tradeshow industry. Currently serving as the Director of Business Development at Event Citadel, they lead initiatives to enhance event registration and customer engagement through innovative technology. Previously, they held the role of National Sales Director at the San Diego Tourism Authority, where they significantly boosted sales and established remote offices. Dawn's educational background includes a Bachelor of Arts in Interpersonal Communication from Cleveland State University and a Master of Business from National University.