Hesam Babakhani is a Chief Sales Marketing Officer at Pakshoo Industrial Group, where they drive digital transformation and advocate for data-driven decision-making. With extensive experience in trade marketing and business development, they have successfully led initiatives in the consumer goods industry, including project management for integrated customer data and sales forecasting. Hesam holds an MBA in strategy, sales, and marketing from Tehran Business School and a Master’s degree in Industrial Engineering from the University of Tehran. Previously, they served as Trade Marketing and FMCG Business Development Manager at Golrang Industrial Group and held leadership roles at Parand Chocolate Co and Arya Dara Pars Co.