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Anneliese Lowe is an experienced marketing professional specializing in loyalty and personalization, currently holding the position of Loyalty and Personalisation Manager at Coles Group since April 2021, having previously served as a Loyalty and CRM Specialist. Anneliese's background includes roles such as Relations internationales at PackGy, Marketing Automation Specialist, and Campaign Developer at Latitude Financial Services, as well as serving as a Marketing Strategy and Business Consultant for a sole proprietorship. Anneliese has worked with prestigious hospitality brands, including Swissotel and Raffles Hotels & Resorts, overseeing global marketing campaigns and brand strategy development while previously managing eCommerce and digital marketing for FRHI Hotels & Resorts. Early career contributions include marketing management at Sofitel Sydney Wentworth and market management for Axiatel. Anneliese's educational background comprises degrees in International Business and International Sales and Marketing Management, underscoring a strong foundation in business and marketing principles.