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Helena Abellán Bretos is the Head of Communications and Marketing at Codurance Spain, where they focus on enhancing brand visibility and reputation in the market. With over 20 years of experience in e-commerce project management, communication, and digital marketing, they have previously held roles at various organizations, including Smoking Brains, Runroom, and Spanair. Helena began their career in traditional media and has a background in psychopedagogy and journalism, holding multiple degrees from institutions such as the Universitat Autònoma de Barcelona and Universidad de Zaragoza.