Saša Marković currently serves as the General Manager for Serbia and Montenegro at Coca-Cola HBC, having previously held the role of General Manager for Bulgaria and Sales Director for the BU Serbia and Montenegro. Prior experience includes serving as the Executive Vice President and Management Board member at Hisense Europe, leading sales across Eastern Europe for multiple brands following the acquisition of Gorenje. Marković also held senior marketing and general management positions at Philips, overseeing personal care marketing in North America and leading the consumer lifestyle organization in Central Europe. Earlier roles at Procter & Gamble involved market strategy and planning for the Balkans region. Education includes an Executive MBA from the University of Pittsburgh and a BA in General Management from BK University.
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