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Marcel Hofmann is an experienced Senior Key Account Manager at Coca-Cola Europacific Partners, specializing in e-commerce and managing significant key accounts across various channels, including Food-To-Go and HoReCa. With a background that includes roles such as National Key Account Manager and Junior Business Development Manager, Marcel has developed expertise in customer experience within diverse sectors like QSR, Travel & Transport, and Out-of-Home. Prior experience includes a trainee position in Center Management at ECE Projektmanagement and an internship in Trade Marketing at Barilla Group, where responsibilities encompassed event organization and sales material creation. Marcel Hofmann holds a Master of Arts in Behavioral Ethics, Economics, and Psychology, along with a Bachelor of Science in Business Administration from multiple institutions, including Cologne University of Applied Sciences and Universidad de Huelva.