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Kristoffer Lundén is an Associate Director for EU Business Transformation and M&A at Coca-Cola Europacific Partners, where they are involved in designing and implementing commercial operations across the EU. With 15 years of experience in the Coca-Cola system, Kristoffer has held various significant roles, including Senior Manager of Business Transformation and Project Manager, showcasing their ability to lead complex projects and work effectively within a multinational environment. They hold a Master's degree in Professional Accounting from Griffith University and have completed several additional certifications in project management and process enhancement.