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Julieta García Murcia is a seasoned Marketing and Commercial Strategy Executive with over 18 years of experience in the FMCG sector. They have held key roles at companies such as DIA Group, Suntory Beverage & Food Spain, and Deoleo, where they focused on trade marketing, customer relationships, and strategic brand management. Julieta has also contributed to the Women in Retail community, promoting leadership and innovation in the retail sector. They hold a Mini MBA in Marketing and multiple degrees in Business Administration and Economics from Universidad Carlos III de Madrid. Currently, Julieta serves as a National Key Account Senior Manager at Coca-Cola Europacific Partners.