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David Martin is a strategically focused senior executive known for leading commercial transformation through data, technology, and AI. Currently, they serve as the Group Digital Sales and Marketing Director at Coca-Cola Europacific Partners, driving revenue growth ambitions. Previously, David held various leadership roles at ASDA and Morrisons, managing substantial teams and budgets while enhancing customer experience across multiple channels. Their education includes a degree in Business Studies from the University of Bradford and completion of the Global O2O Accelerator program at Stanford University.