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Karla Hernández Huezo is a Senior Project Manager specializing in product, marketing, and process excellence within the automotive and financial services sectors. They have over a decade of experience, having previously served as a Sr. Marketing Specialist at Daimler Trucks México, where they developed marketing strategies and launched products for diverse markets. Currently, Karla holds the position of Process Design & Reengineering Senior Project Manager VP at Citi, where they focus on continuous innovation. They also have experience in HR services at Citibanamex and teaching marketing at Universidad Tecmilenio, where they contributed to executive education. Karla holds an MBA in Finance from Universidad Tecmilenio and a degree in Marketing from Universidad de Cuautitlán Izcalli.