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Deepshikha Soni is a digital growth and analytics leader with over 15 years of experience in digital commercialization strategy, product marketing, and customer cross-sell. Currently serving as VP of Digital Commerce at Citi, they previously held roles as Senior Manager of Digital Marketing Solutions at iQuanti, Inc. and Vice President of Digital Marketing & Product Analytics at Citi. Deepshikha has also worked as Senior Manager at Kotak Life Insurance and as an Associate Consultant at Oracle Financial Services. They are pursuing a Bachelor's degree in Engineering and an MBA from SGSITS, Indore, and SVKM's Narsee Monjee Institute of Management Studies, respectively.