Alison Principe is a seasoned professional with over 20 years of experience in brand strategy, insights, and analytics. Currently serving as the Director of Global Brand & Reputation Research at Citi, they lead comprehensive research initiatives across diverse audiences. Previously, Alison held leadership roles at Insight By Design and Hall & Partners, where they excelled in transforming consumer data into actionable insights and fostering collaborative partnerships. Equipped with a Bachelor of Arts in Marketing from Michigan State University, Alison is recognized as a thought leader in their field, proficient in a wide range of research methodologies and practices.
Location
New York, United States
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