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Alex Craddock has extensive experience in marketing and brand management, having held senior leadership roles at various prestigious companies. Currently, they serve as the Chief Marketing and Content Officer at Citi. Previously, Alex was a Managing Director at BlackRock, where they led global brand and advertising initiatives, and held significant positions at Visa, including Senior Vice President for Global Brand and Product Marketing. Early in their career, Alex worked as Client Services Director at The Communications Agency and as a Graduate Trainee at Groupe Renault.