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Irene Shen is a seasoned marketing professional currently serving as a Marketing Insights Manager at Cisco since October 2023. Prior to this role, Irene worked as a Data Analyst at FieldRoutes, where programmatic data pipelines were cultivated with end-to-end ownership. Previous experience includes data analysis at Retina AI, freelancing as a Marketing & Research Consultant at Time Etc, and holding the position of Marketing Manager at Farouk Systems, where a packaging design rejuvenation project was successfully initiated. Additionally, Irene spent five years at JTI (Japan Tobacco International) in various roles, including Brand Activation Support Manager, where data-driven marketing campaigns were directed. Irene holds an MBA from National Chiao Tung University and a Bachelor's degree in International Relations from National Chengchi University.