Tsvetan "T." Tsvetkov serves as the SVP - Global Head of MMM Consulting at Circana since August 2025, following a distinguished tenure at Nielsen from January 2012 to August 2025 in the same role. Experience spans multiple consulting positions, including SVP of Consulting Services at Nielsen Marketing Analytics and Vice President of Consulting Services at Nielsen Marketing ROI, with a focus on delivering insights and performance metrics across various sectors such as FMCG, Technology, Restaurants, and Financial Services. Tsvetkov has also worked as a Senior Consultant at Marketing Analytics Inc. and Kestnbaum Consulting, specializing in sales analysis and statistical consulting in multiple industries. Academic qualifications include an ABD in Economics from Washington University in St. Louis and a B.A. in Economics from the University of Chicago.
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