Filipe Gomes is a seasoned professional in insights consultancy and business development, currently serving as a Senior Insights Consultant at Circana since March 2023, where emphasis is on leveraging loyalty card data for actionable insights in partnership with SONAE MC. Filipe's previous roles include Insights Consultant at IRI and significant positions within Sonae MC, focusing on partnership management and customer data analytics across various FMCG categories. With experience in credit control, business intelligence, and operational efficiency from companies such as SONAE and Philip Morris International, Filipe brings a robust background in strategic planning and analytics support. Filipe holds a Pós-graduação in Business Intelligence and Analytics from Porto Business School and a Mestrado Integrado in Engenharia Industrial e Gestão from the Faculdade de Engenharia da Universidade do Porto.
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