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Robb Barr is the Senior Director of Product Line Management - Business Operations at Ciena, where they lead a business operations team focused on strategic planning, pricing, and business intelligence. Previously, Robb held various leadership roles at companies such as ABB, Nortel, Coca-Cola Refreshments, and Bell Mobility, driving operational excellence and improving customer satisfaction across multiple industries. Robb earned a Bachelor of Engineering in Mechanical Engineering and a Management Diploma in Marketing from McGill University, along with a diploma in Strategic Planning and Execution. Their approach emphasizes balancing strategic initiatives with the practicalities of daily operations to deliver value and growth.