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Rose Lu is the Senior Director of Channel Strategy and Analytics at CIBC, where they lead a team of analytics experts to enhance revenue generation and cost reduction strategies. With a solid background in banking, finance, statistics, and computer programming, they are an expert in campaign design, execution, and analysis. Rose previously served as the Director of Channel Strategy and Analytics at CIBC and has held various roles in data analysis and customer insights at organizations such as Scotiabank and HSBC. They earned a Master’s degree in Statistics from the University of Toronto and a Bachelor of Science in Mathematics and Statistics from Nanjing University.