Karen Lim is an accomplished project manager currently leading APAC E-Business initiatives for CHANEL in the fragrance and beauty sector. With a strong background in marketing, Karen previously served as Marketing Manager for the LEGO Group, where strategic planning and integration with various e-commerce models were vital. Experience includes regional brand campaigns for Shopee in Southeast Asia and roles at Procter & Gamble as Brand Manager for SK-II's global campaigns and travel retail strategies. Early career at Microsoft involved channel marketing and digital initiatives to drive product launches. Academic qualifications include a Bachelor of Business Administration from the National University of Singapore and a Postgraduate Certificate in Psychology and Neuroscience of Mental Health from King's College London.
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