Central Food Retail Company Limited (CFR) is the largest supermarket chain in Thailand operating since 1996, and is one of the business units under Central Group (CG). Currently, Central Food Retail Co., Ltd. Operates 205 supermarkets in six different formats: Central Food Hall,Tops market, Tops SUPERSTORE, Superkoom, Tops daily, Eathai. Besides the six supermarket formats, the company also operates Central Wine Cellar and Segafredo Zanetti Espresso. In 2015, the company’s joint venture with Japan’s No.1 health and beauty store led to the opening of four Matsumoto Kiyoshi stores.

Food & Beverage

Grocery

Retail

Central Food Retail Group (CFG)

Central Food Retail Group (CFG)'s headquarters in Pakkred, Thailand

This department oversees the management and execution of culinary services and product development.

Culinary Operations

This department designs, develops, and tests software solutions to meet organizational needs.

Software Development

This department focuses on the planning and execution of merchandise concepts and strategies to optimize product offerings.

Merchandising Strategy

This department focuses on the management and marketing of food and beverage products, overseeing operations and sales initiatives.

Food and Beverage

The Marketing and Communication team at Central Food Retail Group (CFG) is responsible for developing and implementing strategies to enhance brand visibility, customer engagement, and overall market presence. This includes managing public relations, marketing campaigns, customer relationship management (CRM), pricing strategies, and corporate promotions. They also handle media relations, events coordination, and ensuring consistent and compelling communication across all products and services offered by the company.

Marketing and Communication

This department is responsible for developing and executing trade strategies to enhance product visibility and drive sales within the retail market.

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People (4)

Jobs (0)

Other teams

Software Development

Merchandising Strategy

Food and Beverage

Marketing and Communication

Trade Management

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People (4)

Jobs (0)

Other teams

Software Development

Merchandising Strategy

Food and Beverage

Marketing and Communication

Trade Management

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