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Cédric Cyrus Nattagh is the VP of Global Digital Marketing at Cegid, where they lead initiatives to boost business software solutions using AI across 16 countries. With over 16 years of B2B marketing experience, Cédric has a strong focus on lead generation and cost-per-lead optimization through data analytics. Previously, they held leadership roles at various companies, including Assurland and Comptaclean, and have worked on significant marketing projects affecting multiple markets. Cédric holds an MBA in Marketing Vente from IAE Paris - Sorbonne Business School and a Master's degree in Mathematics from Université Pierre et Marie Curie.