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Aarathy Jayakrishnan currently serves as the Head of Marketing Operations at Cavli Wireless since December 2024. Prior to this role, Aarathy held various positions in digital marketing, including Associate Manager at Fingent, where responsibilities encompassed product marketing, digital marketing strategies, and campaign management for B2B SaaS products. Earlier experience includes roles as a Senior Digital Marketing Analyst and Marketing Analyst at ThinkPalm Technologies and Zoho Corporation, respectively, focusing on content creation, SEO optimization, social media management, and branding initiatives. Aarathy began the professional journey with internships in HR at Larsen & Toubro Power and V-Guard. Educational qualifications include an MBA in Marketing and Human Resources from Amrita School of Business and a B.Tech in Electrical and Electronics Engineering from Government Engineering College, Thrissur.