Martin Madsen is a seasoned professional with extensive experience in market and business intelligence, currently serving as a Senior Market & Business Intelligence Advisor at Caterpillar Inc. since May 2013. Madsen has a strong background in strategic analyses, forecasting, and the development of comprehensive market and business intelligence frameworks. Prior roles include Market Development Consultant and Market & Business Intelligence Analyst at DNV, focusing on long-term shipping trends and strategy implementation. Madsen's expertise is further complemented by project assignments in market strategy for North America and Brazil, and experience in various corporate roles, including functions at Daimler AG and Volkswagen AG. Madsen holds a Bachelor of Business Administration from Hanze University and possesses certifications in CSPO and Six Sigma, along with proficiency in tools such as PowerBI, Python, and SAP BW.
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