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Gil Gurovich is currently the Head of Monetization & Performance at CashCow, having established a career marked by over eight years of experience in user acquisition and marketing analysis within the internet industry. Previously, they held various positions at TikTok, including Client Solutions Manager and Vertical Lead, and served as a Senior Marketing Analyst at Moonshot Marketing LTD and Plarium. Gil earned an MSc in Mathematical Finance from Bar Ilan University and also holds bachelor's degrees in Finance and Statistical Analysis from Ben-Gurion University of the Negev and The Hebrew University of Jerusalem, respectively. They are known for their skills in trend analysis, app store optimization, and managing high-volume workloads.