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Elaine Lau is a dedicated digital marketing professional specializing in performance marketing, programmatic advertising, and data analytics. Currently serving as the Senior Growth Marketing Manager at CASETiFY, Elaine previously held several key roles at foodpanda, where they led growth strategies and managed marketing budgets, earning multiple awards for notable campaigns. Elaine's career also includes experience as an Associate Consultant at MatchTalent, focusing on digital marketing recruitment, and a Senior Associate at Mindshare, where they executed data-driven marketing strategies for high-profile clients. Elaine is pursuing a Bachelor of Arts degree at The Hong Kong Polytechnic University and is also participating in an exchange program at Fudan University.