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Jigar Shah is currently the Head of Marketing and E-commerce at Cartamundi and has previously served as the General Manager of Marketing at Crompton Greaves Consumer Electricals Limited, overseeing brand, media, and digital strategies. Jigar holds an MBA in Sales and Marketing from Bharathidasan Institute of Management and a Master's Degree in Digital Communication and Media from a Digital Marketing Training Institute. Earlier in their career, Jigar was the Marketing Manager for International Business at Asian Paints Limited, where they developed and executed marketing plans and brand initiatives. Jigar has received several awards, including a Gold award at the ET Brand Equity and recognition at the Amazon Ads Awards.