Prerna Rajasth Rijhwani is a seasoned Digital Media Specialist currently serving as a Sr. Manager in Asset Monetization and Strategic Partnerships at Careem. They have extensive experience leading initiatives in digital strategy, sales, media buying, and account management across various organizations, including Yango Ads, EUROSTAR, and Viacom18 Media. Prerna played a key role in launching Hotstar at Star India and has significant expertise in developing innovative advertising solutions tailored for diverse markets. Holding a Bachelor’s degree in Mass Communication from Jai Hind College, Mumbai, Prerna's career reflects a strong commitment to driving revenue growth and strategic partnerships in the digital landscape.
Location
Dubai, United Arab Emirates