Luis Montoya is a seasoned digital marketing professional with extensive experience in marketing automation, digital strategy, and analytics. Montoya has held various roles, including Marketing Automation Specialist at Shift Paradigm, Digital Marketing Director at Veriddica, and Salesforce Marketing Cloud Senior Consultant at Capgemini. Expertise includes CRM management, lead generation, SEO/SEM campaign planning, email marketing, and data-driven marketing analytics. Montoya has successfully managed marketing efforts for notable clients such as Pizza Hut and Telepizza across Latin America, demonstrating a strong ability to enhance customer journeys and optimize digital marketing initiatives. Montoya holds a Master's degree in Digital Marketing with a specialization in Web Analytics from IEBS and a Bachelor's degree in Marketing and International Business.
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