Genaro "Flaco" Arroyo is an accomplished professional with extensive experience in the photography and cinema industries. Currently serving as the Manager of Education, Field, and Sales Support at Canon USA since September 2012, Genaro leads a team of six and provides vital support to professional photographers and organizations. Previously, as a Senior Professional Market Specialist, Genaro received the "Canon Spirit Award for Innovation" for pioneering live-streamed workshops that expanded Canon's reach internationally. With a strong background as a technical consultant for major news agencies and sports teams, Genaro also has a rich history in cinematography, having worked on various productions in the Greater Los Angeles Area. Educationally, Genaro holds a Bachelor of Science degree in Video/Film Production from the Art Institute of California-Los Angeles.