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Daniela Montello is a data-driven creative marketing and insights consultant with extensive experience in consumer and market research, brand strategy, and data storytelling. Currently serving as a Senior Creative Data Consultant at Buttermilk, they support the agency in enhancing its data culture and developing measurement frameworks for campaigns. Prior to this, Daniela held roles such as Global Data Manager with Wavemaker, where they implemented comprehensive data strategies for global campaigns, and Senior Data Analyst at VMLY&R, where they synthesized market data into actionable insights. Daniela holds a Bachelor of Business Administration with a focus in Marketing and a Master's degree in Marketing, Advertisement, and E-Commerce.