HS Chung is currently the North Asia-Pacific CEO of Burson, having taken on this role in 2024. With a rich background in strategic communications, HS founded Synergy Communication in 2000, which was later acquired by The WPP Group. Prior to this, HS held various leadership positions, including President of Asia at Hill+Knowlton Strategies and Director of Marketing & Public Relations at The Ritz-Carlton. HS graduated with a Bachelor of Arts in Mass Communication from Yonsei University in 1989.
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