Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners.

Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. 

In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.


Sports

Bundesliga International GmbH

Bundesliga International GmbH's headquarters in Frankfurt, Germany

This department manages and coordinates business activities, focusing on strategic planning, business intelligence, and sales management.

Business Operations

The Business and Marketing team at Bundesliga International GmbH is responsible for driving international revenue growth and expanding the global reach of the Bundesliga. This team's key activities include managing and enhancing commercial partnerships with major global brands, developing business strategies in various international markets (including the Asia-Pacific region), and overseeing global licensing deals. They also handle the international marketing of audiovisual media rights and central sponsorships, ensuring the Bundesliga maintains a strong global presence across all channels and platforms.

Business and Marketing

The Content and Creative team at Bundesliga International GmbH is responsible for developing and producing engaging multimedia content that promotes the Bundesliga globally. The team creates digital content, illustrations, motion graphics, and written materials to enhance the league's international marketing efforts. They work to ensure compelling storytelling across various platforms, driving fan engagement and expanding the league's reach worldwide.

Content and Creative

The Project Management team at Bundesliga International GmbH coordinates and oversees various initiatives related to international marketing and the distribution of audiovisual media rights. They manage key projects involving sales operations, executive projects, and sales of international audiovisual rights, ensuring that all activities align with the company’s strategic objectives and contractual obligations. Their role is crucial to maintaining and expanding Bundesliga’s global presence and partnerships.

Project Management

This department focuses on strategies and initiatives that drive marketing efforts and support business development activities.

Marketing Operations

This department oversees and coordinates business functions across various geographic regions.

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People (3)

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Other teams

Business and Marketing

Content and Creative

Project Management

Marketing Operations

Regional Operations

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People (3)

Jobs (0)

Other teams

Business and Marketing

Content and Creative

Project Management

Marketing Operations

Regional Operations

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